Hargreaves

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 6 Color Palettes

Color Palette Options

Hargreaves Design Kit

This Design Kit suits brands with a sophisticated, fun-loving vibe. Your audience would be drawn to this look & feel for its approachable elegance and humorous twist.

Whether your offerings center around events, entertainment, written content, social apps, and beyond, you’ll enjoy the balance of the refined palette and energetic attitude brought to life in the color palette, font selections, friendly icons and expressive photography styles.

Ideal for these brand archetypes:

Jester

Citizen

Lover

Creator


Tags:

Approachable, Energetic, Elegant, Expressive, Friendly, Fun, Sophisticated

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Color Palette Options

Choose from one of six color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700

Positive, Uncomplicated, Amusing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Playfulness is key for a happy, balanced life. Brands belonging to this board are good-natured and have a knack for creating a sense of ease with everyone they encounter. Your company may be adept at smoothing over difficult situations with a gentle or encouraging word, or finding compromise in the midst of a raging battle.

Brands with this gift of “serenity now” will feature a softer look and feel. You’ll notice the use of energetic or pastel colors and well-lit scenery in the images below. Emphasizing a natural, lived-in feel, and hand drawn type or illustration can provide that essential “human touch” that distinguishes these brands as approachable and uplifting.

Ideal for these archetypes:

Innocent

Citizen

Tags:

Amusing, Approachable, Cheerful, Celebratory, Friendly, Fun, Funny, Optimistic, Positive, Simple, Uncomplicated


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this aesthetic are often looking for relief from a frustrating or convoluted experience. Keep in mind that looking effortless on the surface requires extra hard work and superb attention to detail as you develop your products and services. Be diligent in creating the necessary systems to support an excellent customer experience and maintain quality and consistency. Build a culture that attracts people with a positive disposition.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Caring, Warm, Dependable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

A warm embrace from a friend in a time of a need, the scent of freshly cleaned laundry, the feel of home. These brands create a space of safety and comfort that emulate our most cherished experiences. While their presence may not be readily apparent, companies in this category are there to help in the ways we want or need. They will tend to take one of two approaches: to wait in the background and only appear when we need them, or to usher us in, guiding us carefully and compassionately to where we are trying to go.

Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more subdued and serene presence, or a comforting, folksy simplicity. Nevertheless, warm or neutral colors, smiling faces, soft or rounded edges and crisp fonts, and clean, organized layouts will provide a feeling of support and care.

Ideal for these archetypes:

Caregiver

Sovereign

Sage

Tags:

Caring, Capable, Comforting, Dependable, Friendly, Organized, Patient, Practical, Reliable


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Silly, Playful, Endearing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Some might see the world as a cold, unforgiving place. But when they stumble upon brands in this category, even their biggest fears and worries melt into the background. The gift of ridiculousness and optimism is powerful when used appropriately. These brands do a phenomenal job balancing the bizarre with the practical, while also providing moments of simple human connection. By infusing humor into all they do, they provide a break from the bleak or mundane to lift their customers’ spirits and help them see things from a different perspective.

Brands with this vibe can take on many forms, but will rarely present themselves as being stuffy or posh unless it is done so in an overtly exaggerated fashion. They are instantly relatable rather than layering nuance and wit, as other similar mood boards depict. Depending on other characteristics of the brand personality, the look and feel could lean towards various levels of bizarre or whimsical.

Ideal for these archetypes:

Jester

Citizen

Lover

Tags:

Absurd, Fun, Funny, Endearing, Friendly, Happy, Optimistic, Playful, Relatable, Ridiculous, Silly


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Clean, Simple, Friendly

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The hardworking brands in this category can be defined by their welcoming smile and enthusiastic attitude. Always willing to lend a hand, be a good neighbor, or invite outsiders to join in the fun, companies that fit this vibe have a knack for quickly winning people over. People are drawn to the sense of camaraderie, transparency and easygoing nature these brands provide. They feel at ease and like part of a community.

As seen in the brand samples below, this vibe can be achieved with colorful palettes, simple geometric shapes, and expressive photos. Depending on other characteristics of the brand personality, companies with this vibe may gravitate towards more playful touches, including illustration, brushy fonts, and close-up photography.

Ideal for these archetypes:

Citizen

Innocent

Caregiver

Jester

Tags:

Approachable, Clean, Cheerful, Comforting, Fresh, Friendly, Playful, Predictable, Simple, Trustworthy, Uncomplicated, Welcoming


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit