Benz Design Kit Overview
This Design Kit suits brands with a penchant for practicality and a taste for adventure. Your audience would be drawn to this look & feel for its casual, natural and energizing qualities.
Whether your offerings center around the outdoors, STEM, athletics, political passions, apps, educational content, and more, you’ll enjoy the approachability of the bright, earthy color palette, bold font selections, icons and dramatic photography style.
Ideal for these brand archetypes:
Explorer
Hero
Creator
Innovator
Tags:
Adventurous, Bold, Bright, Earthy, Energetic, Independent, Natural, Practical
Select from 5 Color Palettes
Each color has been individually selected for its versatility in printed collateral and swag, as well as on screen in websites and apps. Every color palette has been tested to meet accessibility standards, and includes various theming options to keep your brand feeling fresh.
Color Palette Options
Choose from five color palettes. Need to match your existing brand? Upgrade to a custom color palette.
Included in Every Design Kit
Font Selections & Hierarchy
Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.
Versatile Color Palette
Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.
Image Style
Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.
Swag Selection
Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.
Icon Style
Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.
Step-by Step Instructions
Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.
✔️ Brand Launch Checklist
✔️ Design Kit Implementation Checklist
✔️ Matching One Sheet Template
✔️ Supports Light & Dark Themes
✔️ Tested for Accessibility Standards
✔️ Cloud-based—always in sync
Two 30-min Consultations
Get brand-building guidance from Founder & Design Strategist, Kari Kay. Choose when to use your consultations within 90 days of purchase.
Kari brings nearly 20 years of professional brand and product design experience, working across Fortune 100s, Fortune 500s, mid-market enterprises, small businesses, NGOs and startups in a variety of industries.
Flexible Enough to Use Anywhere
Professionally Designed for Non-Designers
Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.
Share with Team Members & Contractors
Design Kits live in the cloud, always in sync and ready to share.
Compatible with Any App
Style your website, create polished presentations, and generate cohesive collateral on-the-fly.
Built for Early Stage Startups & Solopreneurs
Ideal for Online Businesses
- Software Companies
- Independent Consultants
- Independent Practitioners
- Coaches, Speakers & Educators
Launch a New Brand
Get your look & feel right the first time. Simply copy & paste to create consistently branded documents, web pages, social media and more.
Update Your Existing Look & Feel
Use your Design Kit to overhaul your old look and embrace a relevant image.
Look Professional & Consistent as You Grow
Design Kits are Extensible & Scalable on Demand
Be prepared for unexpected opportunities, while keeping your brand cohesive. Design Kits come with access to an exclusive marketplace full of pre-formatted marketing materials made to match your Design Kit.
Get Pivot Insurance™
for Peace of Mind
Reduce costs and minimize disruptions in the event that your company changes course. Pivot Insurance allows you to swap Design Kits any time within a year of purchase to ease the transition and maintain momentum.
Purchase Add-ons to Increase your Speed to Market
Take advantage of our matching, pre-made marketing templates for your next sales pitch or product launch. Schedule consulting services for customized support.
Get Help Selecting Images
45-min consultation
Custom Color Palette
Refine existing brand colors
On-demand Marketing Templates
One sheets & presentations
Start Using Your Design Kit Today
All Design Kits: $2,700 · Volume discounts available
Purchase Now, Decide Later
Ready to purchase, but can’t decide which Design Kit or color is best for your organization? Purchase now, and get a free 20-min. consultation to help guide your decision.
Purchase Benz Design Kit
Congratulations—you’ve found the one! Select your preferred color palette during checkout, and start using the Benz Design Kit immediately after purchase.
Design Kit FAQs
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What if I’m not sure which Design Kit is the right one for my company?
We created the Lean Design Brand Personality Quiz, and subsequent landing pages with brand examples to help you narrow down the right kit for you. If you haven’t taken the quiz yet, start here
If you’re still not sure you’ve found the right fit, schedule a consultation here
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Are logo design services included in Lean Design Kits?
Logo design is not included in our Lean Design Kits. However, if this is something you’re looking for, please drop us a line here
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What if our company already has brand colors, but we just want them tweaked a little?
We can work with that! Select the Custom color palette upgrade when you purchase your Design Kit.
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Are Lean Design Kits compatible with Mac and PC?
Your Design Kit will be accessible via our cloud-based portal. The files linked from inside the Design Kit are compatible with all popular operating systems, including MacOS and Windows.
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What file formats are included in Lean Design Kits?
Your Design Kit will be accessible via our cloud-based portal. The files linked from inside the Design Kit are compatible with all popular operating systems, including Mac and PC. They will only need to be downloaded once during setup on your desktop or laptop computer.
Files may include:
- Font files in WOFF, TTF or OTF format
- Icon files in .ico, .svg or .png
- Images in .jpg or .png
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What if I don’t think I need everything in the Lean Design Kit, like icon selections or photo styling?
While we allow you to add to your Lean Design Kit, we don’t offer more pared down kits. Kits include the essentials needed to create a system of matching collateral and products so companies can focus on the work they do best. By doing this, we help your company look more polished and eliminate the inefficiencies of piecemeal brand building. This saves your company time and energy and keeps assets in a shareable, documented format for all collaborators.
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Is a Lean Design Kit the same as a Design System?
No. Design Systems include tokens for styles and components that are used specifically for developing websites and products alone. Lean Design Kits can be used anywhere, in print or on screen. Our Lean Design Kits can be used in conjunction with a Design System or UI Kit to make your website and products match your brand.
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Were these Design Kits generated by AI?
Not even a little bit. Everything included in the Design Kits was hand selected, tested in real-world scenarios, and (analyzed to bits) by professional design veteran, Kari Kay. All instructions were written and edited by Kari Kay as well.
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Where can I read the license agreement?
Innocent
Lover
Caregiver
Citizen
Jester
Citizen
Sage
Sovereign
