Ader

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Ader Design Kit

This Design Kit suits brands with a sophisticated, fun-loving vibe. Your audience would be drawn to this look & feel for its approachable elegance and humorous twist.

Whether your offerings center around events, entertainment, written content, social apps, and beyond, you’ll enjoy the balance of the refined palette and energetic attitude brought to life in the color palette, font selections, friendly icons and expressive photography styles.

Ideal for these brand archetypes:

Lover

Sovereign

Creator


Tags:

Approachable, Comforting, Elegant, Expressive, Romantic, Sophisticated


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Need help selecting a Design Kit?

Free Consultation

Design Kit FAQs

Hargreaves

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Hargreaves Design Kit

This Design Kit suits brands with a sophisticated, fun-loving vibe. Your audience would be drawn to this look & feel for its approachable elegance and humorous twist.

Whether your offerings center around events, entertainment, written content, social apps, and beyond, you’ll enjoy the balance of the refined palette and energetic attitude brought to life in the color palette, font selections, friendly icons and expressive photography styles.

Ideal for these brand archetypes:

Jester

Citizen

Lover

Creator


Tags:

Approachable, Energetic, Elegant, Expressive, Friendly, Fun, Sophisticated


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Need help selecting a Design Kit?

Free Consultation

Design Kit FAQs

Understated, Minimal, Professional

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Naturally sleek, these brands have a gift for making a statement without shouting for attention. Their elegance and clarity attracts an audience with picky palettes who yearn for the best in whatever products or services they seek.

When it comes to feel, nuance and subtlety are weapons in the hands of these brands. Thoughtfully selected type styles, colors and textures are woven together to create a rich, layered experience. Brand experiences can be further enhanced with clever wording and unique scavenged materials that help share a story that goes beyond the product or service being offered. In this way, the audience becomes part of the experience in a more intimate way, bonding with the brand through their own intellect and imaginations.

Ideal for these archetypes:

Creator

Sovereign

Explorer

Tags:

Artistic, Clear, Clever, Creative, Elegant, High-end, Independent, Mysterious, Natural, Nuanced, Polished, Professional, Sleek, Subtle, Understated, Unique


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Elegant, Authoritative, Precise

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Grace under pressure is a rare and attractive quality. These brands exhibit strength and confidence in arenas where being unprepared or having poor judgment can have very real consequences. While underscored with a serious tone, they’re able to present a polished, chic image to assert a sense of control that garners respect.

Notice in the examples below how the use of neutral colors, sophisticated fonts and clean lines create a calm, composed presentation. Combined with high contrast palettes and shapes with sharp edges, these brands appear pristine and high end.

Ideal for these archetypes:

Sovereign

Sage

Caregiver

Tags:

Authoritative, Elegant, Precise, Smart, High end, Clear, Controlled, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit