Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Benz Design Kit Overview

This Design Kit suits brands with a penchant for practicality and a taste for adventure. Your audience would be drawn to this look & feel for its casual, natural and energizing qualities.

Whether your offerings center around the outdoors, STEM, athletics, political passions, apps, educational content, and more, you’ll enjoy the approachability of the bright, earthy color palette, bold font selections, icons and dramatic photography style.

Ideal for these brand archetypes:






Adventurous, Bold, Bright, Earthy, Energetic, Independent, Natural, Practical

Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.

✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Start Using Your Design Kit Today

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Design Kit FAQs

Tough, Rugged, Intentional

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:





Bold, Capable, Confident, Earthy, Independent, Practical, Self-sufficient, Smart, Strong

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Get the look! Choose a Design Kit to match this vibe.

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Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit