Clear, Expressive, Bold

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Brands in this category don’t shy away from attention. Punchy, straightforward and confident, these companies know how to make a statement and be comfortable in their own skin. Customers are drawn to them for their aura of success, creative tendencies, and their ability to reinvent or breathe life into tired industries or approaches.

Notice how the sample brands below selected strong colors, geometric shapes, and fonts. Instead of a delicate palette or subtle details, they’ve opted for dim, naturally lit photos, heavy-handed color and thick, sharp-edged lines. Combined, these elements produce an energetic look that allows room for experimental variations to keep them looking fresh.

Ideal for these archetypes:

Creator

Hero

Sovereign

Tags:

Bold, Bright, Confident, Clear, Creative, Expressive, Smart, Independent, Refreshing, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this look want to see strength and courage. Whether they seek this to supplement what they feel they lack themselves, or because they demand the best, this crowd will be particular. They will be put off by anything appearing weak, non-committal or inauthentic. Be decisive and admit when a mistake has been made.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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Romantic, Indulgent, Luxurious

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Offering an escape from everyday nuisances and bland experiences, these brands tempt us away from our worries and embrace our inner passions. Whether looking for a literal escape in the form of a vacation, or a metaphorical escape with delicious scents to awaken our senses, we can be assured that each encounter with these brands is a treat. We’re given the feeling that no expense has been spared so we can enjoy the very best life has to offer.

Achieving this level of luxury doesn’t mean everything is laden in gold and ivory. At the core of these brands is the notion of comfort and confidence—helping others feel valued. This can take many forms. But as the samples below show us, selecting sharp lines, contrasting type, warm color palettes and intimate images will convey seductive pleasure and a promise of enduring affection.

Ideal for these archetypes:

Lover

Sovereign

Tags:

Comfortable, Confident, Exciting, Indulgent, Luxurious, Passionate, Pleasurable, Powerful, Romantic, Seductive, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Sexy, Sleek, High End

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Nothing is more attractive than a confident, independent spirit. Brands with this vibe make their own rules, and often end up defining categories due to their innate magnetism and alluring sense of perfection. Tenacious and seductive, these brands have the ability to persuade with pleasure, using their “it” factor to draw key partners that enhance their offerings even further. It’s not uncommon for these brands to be driven by an individual founder with similar qualities.

Audiences drawn to these brands want to feel attractive themselves—to experience even a hint of what they perceive as the highest echelon in quality and experience. Brands centered around passion tend to use high contrast fonts and images, dramatic photography with stark lighting and serious expressions. A sense of mystery, intrigue and luxury is ever-present, driving the audience’s pursuit of that something more they don’t yet have and desperately want.

Ideal for these archetypes:

Lover

Sovereign

Hero

Creator

Tags:

Alluring, Confident, Dramatic, High-end, Independent, Indulgent, Passionate, Powerful, Sexy, Sleek, Serious, Strong, Understated


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Tough, Rugged, Intentional

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Explorer

Sage

Hero

Tags:

Bold, Capable, Confident, Earthy, Independent, Practical, Self-sufficient, Smart, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit