Whimsical, Imaginative, Bright

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

If you enjoy helping others make wonderful, unexpected discoveries along their journey, this may be the mood board you seek. This board is ideal for brands looking to bottle up their quirky energy and draw customers into their magical worlds. These brands stretch people’s perception around what is possible, exciting them with unique perspectives, and simultaneously comforting them with familiar favorites, old and new.

In the examples below, notice the bright, almost celebratory color combinations, expressive patterns, curvy abstract shapes and playful fonts. Some brands lean on a vintage look to conjure up a nostalgic feeling. Others exercise more restraint with their bubbly style, but still make sure to sneak in their quirks in smaller doses.

Ideal for these archetypes:

Innocent

Lover

Creator

Tags:

Whimsical, imaginative, bright, childlike, darling, gentle


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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Clear, Expressive, Bold

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Brands in this category don’t shy away from attention. Punchy, straightforward and confident, these companies know how to make a statement and be comfortable in their own skin. Customers are drawn to them for their aura of success, creative tendencies, and their ability to reinvent or breathe life into tired industries or approaches.

Notice how the sample brands below selected strong colors, geometric shapes, and fonts. Instead of a delicate palette or subtle details, they’ve opted for dim, naturally lit photos, heavy-handed color and thick, sharp-edged lines. Combined, these elements produce an energetic look that allows room for experimental variations to keep them looking fresh.

Ideal for these archetypes:

Creator

Hero

Sovereign

Tags:

Bold, Bright, Confident, Clear, Creative, Expressive, Smart, Independent, Refreshing, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this look want to see strength and courage. Whether they seek this to supplement what they feel they lack themselves, or because they demand the best, this crowd will be particular. They will be put off by anything appearing weak, non-committal or inauthentic. Be decisive and admit when a mistake has been made.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit