Ader

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Ader Design Kit

This Design Kit suits brands with a sophisticated, fun-loving vibe. Your audience would be drawn to this look & feel for its approachable elegance and humorous twist.

Whether your offerings center around events, entertainment, written content, social apps, and beyond, you’ll enjoy the balance of the refined palette and energetic attitude brought to life in the color palette, font selections, friendly icons and expressive photography styles.

Ideal for these brand archetypes:

Lover

Sovereign

Creator


Tags:

Approachable, Comforting, Elegant, Expressive, Romantic, Sophisticated


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Need help selecting a Design Kit?

Free Consultation

Design Kit FAQs

Hargreaves

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Hargreaves Design Kit

This Design Kit suits brands with a sophisticated, fun-loving vibe. Your audience would be drawn to this look & feel for its approachable elegance and humorous twist.

Whether your offerings center around events, entertainment, written content, social apps, and beyond, you’ll enjoy the balance of the refined palette and energetic attitude brought to life in the color palette, font selections, friendly icons and expressive photography styles.

Ideal for these brand archetypes:

Jester

Citizen

Lover

Creator


Tags:

Approachable, Energetic, Elegant, Expressive, Friendly, Fun, Sophisticated


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Need help selecting a Design Kit?

Free Consultation

Design Kit FAQs

Positive, Uncomplicated, Amusing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Playfulness is key for a happy, balanced life. Brands belonging to this board are good-natured and have a knack for creating a sense of ease with everyone they encounter. Your company may be adept at smoothing over difficult situations with a gentle or encouraging word, or finding compromise in the midst of a raging battle.

Brands with this gift of “serenity now” will feature a softer look and feel. You’ll notice the use of energetic or pastel colors and well-lit scenery in the images below. Emphasizing a natural, lived-in feel, and hand drawn type or illustration can provide that essential “human touch” that distinguishes these brands as approachable and uplifting.

Ideal for these archetypes:

Innocent

Citizen

Tags:

Amusing, Approachable, Cheerful, Celebratory, Friendly, Fun, Funny, Optimistic, Positive, Simple, Uncomplicated


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this aesthetic are often looking for relief from a frustrating or convoluted experience. Keep in mind that looking effortless on the surface requires extra hard work and superb attention to detail as you develop your products and services. Be diligent in creating the necessary systems to support an excellent customer experience and maintain quality and consistency. Build a culture that attracts people with a positive disposition.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Fun, Energetic, Playful

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Enthusiasm is contagious. Audiences drawn to this feel want to be engulfed in positivity, starting from their first encounter and continuing throughout their experience with learning, purchasing, consuming and, yes, even complaining. Smart brands in this category focus on making each touch point as easy and enjoyable as possible to keep the good times rolling.

These brands are all about removing obstacles to fun. Notice the use of bold colors and unique fonts in the samples below. Their playfulness is overt, not subtle. Some choose to use a combination of shapes, patterns and type styles to add a sense of visual movement to their materials. Others have a little more restraint and focus solely on color and soft edges. There’s no wrong way to present a fun look, so long as it’s consistent and not too heavy-handed (there is a fine balance between playful and wacky beyond comprehension). For best results, be selective about how you express your company’s playful side—don’t try to force the “fun” into every single headline or image.

Ideal for these archetypes:

Citizen

Innocent

Lover

Creator

Tags:

Fun, Energetic, Playful, Happy, Optimistic, Lighthearted, Approachable, Exciting, Engaging


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Just because a brand is themed around having a great time, that doesn’t mean there’s a lack of intentionality or attention to detail in your content and offerings. In fact, your audience is more likely to have a great time when they can relax knowing that they’re being taken care of every step of the way.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Considerate, Mature, Approachable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

During important moments, it helps to know we have someone to turn to for guidance, restitution or even an empathetic ear. Brands in this category strive to provide a safe environment for their customers, accounting for deeper needs that require extra care and attention. Those looking for help will appreciate a gracious approach as they seek a sense of control, make important decisions, or look to reinstate normalcy in their lives.

Creating a supportive atmosphere requires openness and clarity, even in the types of visual treatments that are used. Whether simply on vacation, planning for the future, or dealing with a significant loss, providing clear communication is essential for these brands. This is best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a more formal or informal tone. Human touches like illustration and uplifting colors and scents can create a comforting, encouraging vibe.

Ideal for these archetypes:

Caregiver

Sovereign

Sage

Tags:

Approachable, Careful, Clear, Composed, Considerate, Mature, Organized, Practical, Reliable, Safe, Secure, Supportive


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Lighthearted, Sweet, Relational

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Like a breath of fresh air, these brands are surprisingly effective at cutting through categories where stuffy, overcomplicated, unfair or rule-laden institutions have dominated. With customer happiness at their core, these brands convey a cheerful disposition and draw in scads of users who may have felt neglected, mistreated, bored, or frustrated with the powers that be.

Brands oozing positivity often use color and bold fonts to call attention to what they might consider the better, easier choice. A playful tone, bubbly spokesperson and simple messaging seals the deal for those wary of dry content or legalese. Lots of wide-open spaces and clean layouts drive home a reassuring vibe of simplicity and freedom.

Ideal for these archetypes:

Innocent

Lover

Caregiver

Citizen

Tags:

Approachable, Cheerful, Fun, Happy, Independent, Liberating, Positive, Refreshing, Simple


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Clean, Simple, Friendly

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The hardworking brands in this category can be defined by their welcoming smile and enthusiastic attitude. Always willing to lend a hand, be a good neighbor, or invite outsiders to join in the fun, companies that fit this vibe have a knack for quickly winning people over. People are drawn to the sense of camaraderie, transparency and easygoing nature these brands provide. They feel at ease and like part of a community.

As seen in the brand samples below, this vibe can be achieved with colorful palettes, simple geometric shapes, and expressive photos. Depending on other characteristics of the brand personality, companies with this vibe may gravitate towards more playful touches, including illustration, brushy fonts, and close-up photography.

Ideal for these archetypes:

Citizen

Innocent

Caregiver

Jester

Tags:

Approachable, Clean, Cheerful, Comforting, Fresh, Friendly, Playful, Predictable, Simple, Trustworthy, Uncomplicated, Welcoming


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit
Anderson

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

 Anderson design kit colors

Anderson Design Kit

This Design Kit suits brands with a friendly, modern and approachable vibe. Your audience would be drawn to this look & feel for its welcoming, comfortable and energizing qualities.

Whether your offerings center around outdoor gear, music-lover apps, educational content, tech gadget repair, and beyond, you’ll enjoy the versatility and upbeat attitude evident in the bright, balanced color palette, font selections, friendly icons and warm photography style.

Ideal for these brand archetypes:

Citizen

Hero


Tags:

Friendly, Energetic, Clean, Approachable, Minimalist, Bright, Modern, Fun


Select from 5 Color Palettes

Included in Every Design Kit

Font Selections & Hierarchy

Give your documents and website an instant facelift with exact instructions for styling text: font, weight, sizes and color for headings, paragraphs, and more.

Versatile Color Palette

Keep brand colors consistent across print, screen and swag with professionally selected colors. Listed in Pantone, RGB, CMYK, HEX, HSB and HSL formats.

Image Style

Images play a central role in your look & feel, and in your ability to communicate. Learn how to select photos or illustrations to complete your polished look.

Swag Selection

Spread the word about your company with branded gear. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons relay concepts quickly and catch users’ eyes as they scan through information. We include a selection of icon families to embellish your work.

Step-by Step Instructions

Our detailed instructions and examples help you style your collateral, swag, products & websites. Industry secrets and lifetime updates included.


✔️ Brand Launch Checklist

✔️ Design Kit Implementation Checklist

✔️ Matching One Sheet Template

✔️ Supports Light & Dark Themes

✔️ Tested for Accessibility Standards

✔️ Cloud-based—always in sync

Two 30-min Consultations

Flexible Enough to Use Anywhere

Compatible with Any App

Built for Early Stage Startups & Solopreneurs

Ideal for Online Businesses
Launch a New Brand
Update Your Existing Look & Feel

Look Professional & Consistent as You Grow

Design Kits are Extensible & Scalable on Demand

Get Pivot Insurance™
for Peace of Mind
Purchase Add-ons to Increase your Speed to Market
Get Help Selecting Images
Custom Color Palette
On-demand Marketing Templates

Reserve Your Design Kit Today

Not sure which Design Kit to choose?

Request a Consultation

Design Kit FAQs

Scientific, Energetic, Approachable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step of narrowing down a look & feel to effectively convey your brand message.

These brands have a natural ability to bring people into their process, presenting their work as fascinating discoveries and allowing others to join in their excitement. Though they may appear more laid back on the surface, these companies hold themselves to high standards, working hard to account for details that others may have missed.

Notice that many of the brand samples focus on people using their products more than on the products themselves. This is a great strategy, especially for companies with a product or service that is not very tangible. Humans bring the energy. The excitement of the outcomes they can achieve with these brands is reflected in the writing and emphasized with bold, bright and modern colors.

Ideal for these archetypes:

Innovator

Sage

Creator

Sovereign

Tags:

Approachable, Clean, Detail-oriented, Energetic, Expert, Modern, Precise, Progressive, Scientific, Sophisticated, Technical, Transparent


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.