Whimsical, Imaginative, Bright

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

If you enjoy helping others make wonderful, unexpected discoveries along their journey, this may be the mood board you seek. This board is ideal for brands looking to bottle up their quirky energy and draw customers into their magical worlds. These brands stretch people’s perception around what is possible, exciting them with unique perspectives, and simultaneously comforting them with familiar favorites, old and new.

In the examples below, notice the bright, almost celebratory color combinations, expressive patterns, curvy abstract shapes and playful fonts. Some brands lean on a vintage look to conjure up a nostalgic feeling. Others exercise more restraint with their bubbly style, but still make sure to sneak in their quirks in smaller doses.

Ideal for these archetypes:

Innocent

Lover

Creator

Tags:

Whimsical, imaginative, bright, childlike, darling, gentle


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

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Clean, Simple, Friendly

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

This mood board elicits a feeling of preparedness and control. It reflects an attitude of self-discipline, a quest for knowledge, and a reverence for expertise and precision.

This look would be appropriate for brands in highly regulated industries, such as healthcare or cyber security, that need to create an atmosphere of trustworthiness with rigorous attention to detail. Your audience would be drawn to this look if they need reassurance of quality, dependability and have a low risk tolerance.

Ideal for these archetypes:

Citizen

Innocent

Caregiver

Jester

Tags:

Approachable, Welcoming, Cheerful, Trustworthy, Uncomplicated, Fresh


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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Design Kit

Design Kits include all the important elements you need to look polished across print, web and product. Customize with add-ons as you grow.

Select from 5 Color Palettes

Design Kit Title

This Design Kit suits brands with a mysterious, other-worldly quality to them. Your audience would be drawn to this if they are curious, open-minded thinkers who like to use their imagination and investigate new ways of doing things.

Ideal for these brand archetypes:

Innovator

Explorer

Hero

Tags:

Dramatic, Sleek, Modern, Technical, Dark, Mysterious, Sexy


Design Kit Preview

Print, Web, Product

Color Palette Options

This Design Kit comes in 5 color options. Select the one that best matches the look and feel that resonates most with your company, your audience, and stands out from your competitors.


What’s Included

Two 20-min Consultations

Get expert support for design, business and development questions when you need it most. Choose when to use your consultations within 60 days of purchase.

Branded Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Image Style & Treatment

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Swag Selection

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

How-to Guide

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Get Matching Add-ons As You Grow

Custom WordPress Website

Save time troubleshooting your website content, design and development. In two weeks, launch a fully editable WordPress website designed to match your brand.

Matching Collateral

Simply copy & paste your text and images into matching document templates for Google Docs, Google Slides, or Canva.

Why Use a Design Kit?

Professionally Designed for Non-Designers

Handpicked fonts and type treatments, color palettes provided in four different color profiles to accommodate any use case you can imagine.

Save Time Hunting & Tweaking

Simply copy & paste directly from the provided guide to apply your brand colors, fonts and icons to documents, websites and more.

Ready for Print & Screen

Follow the provided links to download and install fonts for your brand. See which weights and sizes to use for various text.

See Instant Improvements

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Compatible with Any App or Platform

Scientific, Energetic, Approachable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step of narrowing down a look & feel to effectively convey your brand message.

This mood board elicits a feeling of preparedness and control. It reflects an attitude of self-discipline, a quest for knowledge, and a reverence for expertise and precision.

This look would be appropriate for brands in highly regulated industries, such as healthcare or cyber security, that need to create an atmosphere of trustworthiness with rigorous attention to detail. Your audience would be drawn to this look if they need reassurance of quality, dependability and have a low risk tolerance.

Ideal for these archetypes:

Innovator

Citizen

Sage

Tags:

Scientific, Technical, Transparency, Clean, Detail-oriented, Expertise


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Dramatic, Powerful, Dark

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

This mood board showcases a dramatic, powerful presence. This look would be appropriate for brands that have a mysterious, stimulating, other-worldly quality to them. Your audience would be drawn to this if they are curious, open-minded thinkers who like to use their imagination and explore new ideas.

Ideal for these archetypes:

Innovator

Explorer

Hero

Tags:

Mysterious, dramatic, powerful, dark, other-wordly, magical, dreamlike, suspenseful, cerebral, moody, intense


Is this the right feel for your brand?

These images show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

TIP: Darker imagery and color palettes may not be appropriate for every audience. It could be perceived as too ominous, abstract or serious for some. Keep that in mind as you think about your ideal customers.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit