Daguerre

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Daguerre Design Kit

This Design Kit suits strong brands looking to take a stand or make a memorable impression. Your audience would be drawn to this look & feel for its bold, tell-it-like-it-is vibe and energizing qualities.

Whether your offerings center around music, artistic pursuits, political passions, apps, educational content, and more, you’ll enjoy the bold, boisterous attitude evident in the dark color palette, heavy font selections, icons and dramatic photography style.

Ideal for these brand archetypes:

Creator

Sage

Innovator

Sovereign

Innocent

Explorer


Tags:

Clean, Independent, Modern, Refined, Serious, Subtle

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Lean Design for Startups was developed by Kari Kay, the Founder and Creative Director of Plot Creative Studio based in Seattle, WA, to help more entrepreneurs bring their vision to life. Since 2006, Kari has developed creative strategies for startups, scaling companies, mid-size corporations, non-profit organizations, and Fortune 100s. Companies rely on Kari’s keen insights, strategic questions, and confident directives to define and refine their brand strategy and product design. A systems thinker who is passionate about efficiency and creativity, Kari brings design principles to businesses to help them pinpoint their value and focus their energy on what matters most. 

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700
Daguerre

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Watts Design Kit

This Design Kit suits brands with a clean, sophisticated vibe. Your audience would be drawn to this look & feel for its approachable elegance.

Whether your offerings center around digital or physical security apps and services, healthcare, social justice, and beyond, you’ll appreciate the balance of the professional, dependable attitude brought to life in the color palette, font selections, and photographic treatments.

Ideal for these brand archetypes:

Hero

Caregiver

Explorer


Tags:

Confident, Dependable, Responsible, Strong

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700

Bold, Exciting, Solid

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

These brands are confident. In their worlds, there’s no second guessing, no wavering—just actions and results. In a constant state of motion, these brands inspire others to join in by taking charge of their own situations, catapulting them from a state of stagnation into one of purpose and progress. Those looking for transformation will be drawn to these brands as a source of inspiration or accountability so they can keep pressing forward.

Notice how the visuals and tonality of the brand samples feel crisp and direct. They make statements that define their solutions as being the smarter, better way. Their colors tend to be brighter to command attention, their fonts have sharp edges and bold weights, and their photography feels natural and unrehearsed. Combined, these elements position these brands with an air of authority and authenticity that makes bystanders want to be part of the action.

Ideal for these archetypes:

Creator

Rebel

Hero

Tags:

Adventurous, Driven, Energetic, Enthusiastic, Fearless, Inspiring, Strong, Logical, Proactive


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Tough, Rugged, Intentional

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Explorer

Sage

Hero

Tags:

Bold, Capable, Confident, Earthy, Independent, Practical, Self-sufficient, Smart, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Precise, Skillful, Independent

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter simplicity.

Ideal for these archetypes:

Explorer

Sage

Rebel

Tags:

Uncomplicated, Smart, Authoritative, Trustworthy, Focused, Clean, Technical


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Adventurous, Driven, Fearless

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Adventures come in all varieties, but this mood board is for those that seek out the more extreme challenges life can offer. Faced with difficulty, the brands and audiences that belong in this group come alive, tackling the unknown with critical problem-solving skills and an action-oriented mindset. They relish any opportunity to push themselves to learn, improve and discover what’s out there.

Brands with this vibe are best expressed with bold, unique font styling to bring out the strength of the personality. This can be paired with colors that feel natural and unprocessed, or more vibrant versions of natural colors. If appropriate, grittier textures can provide a little extra edge. The more unfussy and raw the content you create is, the more authentic your brand will feel.

Ideal for these archetypes:

Explorer

Hero

Rebel

Tags:

Strong, Action-oriented, Natural, Outdoorsy, Tough, Curious, Smart, Bold, Determined


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Brands with an intense vibe will appeal to a more niche audience—one that likes to test their own limits and responds to prodding to go out and make things happen. If you personally tend to be more driven, but your audience isn’t, keep that in mind so you can appeal to what they’re looking for, and not just what resonates with you.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Design Kit

Design Kits include all the important elements you need to look polished across print, web and product. Customize with add-ons as you grow.

Select from 5 Color Palettes

Design Kit Title

This Design Kit suits brands with a mysterious, other-worldly quality to them. Your audience would be drawn to this if they are curious, open-minded thinkers who like to use their imagination and investigate new ways of doing things.

Ideal for these brand archetypes:

Innovator

Explorer

Hero

Tags:

Dramatic, Sleek, Modern, Technical, Dark, Mysterious, Sexy


Design Kit Preview

Print, Web, Product

Color Palette Options

This Design Kit comes in 5 color options. Select the one that best matches the look and feel that resonates most with your company, your audience, and stands out from your competitors.


What’s Included

Two 20-min Consultations

Get expert support for design, business and development questions when you need it most. Choose when to use your consultations within 60 days of purchase.

Branded Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Image Style & Treatment

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Swag Selection

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

How-to Guide

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Get Matching Add-ons As You Grow

Custom WordPress Website

Save time troubleshooting your website content, design and development. In two weeks, launch a fully editable WordPress website designed to match your brand.

Matching Collateral

Simply copy & paste your text and images into matching document templates for Google Docs, Google Slides, or Canva.

Why Use a Design Kit?

Professionally Designed for Non-Designers

Handpicked fonts and type treatments, color palettes provided in four different color profiles to accommodate any use case you can imagine.

Save Time Hunting & Tweaking

Simply copy & paste directly from the provided guide to apply your brand colors, fonts and icons to documents, websites and more.

Ready for Print & Screen

Follow the provided links to download and install fonts for your brand. See which weights and sizes to use for various text.

See Instant Improvements

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Compatible with Any App or Platform

Precise, Machined, Trustworthy

Mood Board

This mood board elicits a feeling of preparedness and control. It reflects an attitude of self-discipline, a quest for knowledge, and a reverence for expertise and precision.

This look would be appropriate for brands in highly regulated industries, such as healthcare or cyber security, that need to create an atmosphere of trustworthiness with rigorous attention to detail. Your audience would be drawn to this look if they need reassurance of quality, dependability and have a low risk tolerance.

Ideal for these archetypes:

Sage

Hero

Explorer

Tags:

Scientific, Technical, Transparency, Clean, Detail-oriented, Expertise, Dependable


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Dramatic, Powerful, Dark

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

This mood board showcases a dramatic, powerful presence. This look would be appropriate for brands that have a mysterious, stimulating, other-worldly quality to them. Your audience would be drawn to this if they are curious, open-minded thinkers who like to use their imagination and explore new ideas.

Ideal for these archetypes:

Innovator

Explorer

Hero

Tags:

Mysterious, dramatic, powerful, dark, other-wordly, magical, dreamlike, suspenseful, cerebral, moody, intense


Is this the right feel for your brand?

These images show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

TIP: Darker imagery and color palettes may not be appropriate for every audience. It could be perceived as too ominous, abstract or serious for some. Keep that in mind as you think about your ideal customers.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit