Fun, Energetic, Playful

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Citizen

Innocent

Lover

Creator

Tags:

Fun, Energetic, Playful, Happy, Optimistic, Lighthearted, Approachable, Exciting, Engaging


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Clear, Expressive, Bold

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Creator

Hero

Sovereign

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Lighthearted, Sweet, Relational

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Innocent

Lover

Caregiver

Citizen

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Silly, Playful, Endearing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Jester

Citizen

Lover

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Clean, Simple, Friendly

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

This mood board elicits a feeling of preparedness and control. It reflects an attitude of self-discipline, a quest for knowledge, and a reverence for expertise and precision.

This look would be appropriate for brands in highly regulated industries, such as healthcare or cyber security, that need to create an atmosphere of trustworthiness with rigorous attention to detail. Your audience would be drawn to this look if they need reassurance of quality, dependability and have a low risk tolerance.

Ideal for these archetypes:

Citizen

Innocent

Caregiver

Jester

Tags:

Approachable, Welcoming, Cheerful, Trustworthy, Uncomplicated, Fresh


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit
Anderson

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

 

Select from 5 Color Palettes

Color Palette Options

Anderson Design Kit

This Design Kit suits brands with a friendly, modern and approachable vibe. Your audience would be drawn to this look & feel for its welcoming, comfortable and energizing qualities.

Whether your offerings center around outdoor gear, music-lover apps, educational content, tech gadget repair, and beyond, you’ll enjoy the versatility and upbeat attitude evident in the bright, balanced color palette, font selections, friendly icons and warm photography style.

Ideal for these brand archetypes:

Citizen

Hero


Tags:

Friendly, Energetic, Clean, Approachable, Minimalist, Bright, Modern, Fun

What’s Included

Color Palette Options

Choose from one of 5 color options, or upgrade to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.


Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.

Easy to Use

Perfect for a Variety of Businesses

Our Design Kits are great for companies that offer services or that focus on digital products.

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

Compatible with Any App, Platform or File Type

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators can become a job in itself. Lean Design Kits act as a style guide with all the important design details in one place. Share a single link and reduce the back-and-forth.

Available as a digital PDF or cloud-based reference guide.

When to Use a Design Kit

Launch a New Brand

Accelerate your growth by building your ideas on a solid, scalable foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Elevate your image and get your team on the same page with a consistent look & feel.

See Instant Improvements

Apply your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Pricing

Lean Design Kit

$2,700

  • Font Selection
  • Color Palette (Choose from 5 palettes)
  • Icon Family Selection
  • Photography Style
  • Swag Specs
  • How-to Guide (PDF)
  • Two 1-on-1 Consultations

Assets provided as a single .zip file download.

Lean Design Kit Add-ons

+ $700/each

  • Custom color palette
  • Collection of curated stock photos
  • Additional font styles for website or product
  • Dynamic brand assets and style guide

Use your look & feel as a strategic advantage.

Purchase Design Kit

FAQs

What if I’m not sure if this is the right kit for my company?
We created the Lean Design Brand Personality Quiz and corresponding Lean Design Mood Boards to help you narrow down the right kit for you. If you haven’t taken the quiz yet, start here

If you’re still not sure you’ve found the right fit, schedule a consultation here


Are logo design services included in Lean Design Kits?
Logo design isn’t currently included in our Lean Design Kits. However, if this is something you’re looking for, please drop us a line here


What if our company already has brand colors, but we just want them tweaked a little?
We can work with that! Select the Custom color palette upgrade when you purchase your Design Kit.

What if I don’t think I need everything in the Lean Design Kit, like icon selections or photo styling?
While we allow you to add to your Lean Design Kit, we don’t offer more pared down kits. Lean Design Kits are meant to provide a cohesive look and feel for your brand in a shareable, documented format for collaborators.

Lean Design Kits include the essentials needed to create a foundational design system so companies can move away from building their brand piece-by-piece. By doing this, we help your company look more polished and eliminate the inefficiencies of building piecemeal. Hodge-podge design can quickly spoil efforts to connect with your audience. It also wastes a lot of your time making decisions and crafting marketing materials.

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Scientific, Energetic, Approachable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step of narrowing down a look & feel to effectively convey your brand message.

This mood board elicits a feeling of preparedness and control. It reflects an attitude of self-discipline, a quest for knowledge, and a reverence for expertise and precision.

This look would be appropriate for brands in highly regulated industries, such as healthcare or cyber security, that need to create an atmosphere of trustworthiness with rigorous attention to detail. Your audience would be drawn to this look if they need reassurance of quality, dependability and have a low risk tolerance.

Ideal for these archetypes:

Innovator

Citizen

Sage

Tags:

Scientific, Technical, Transparency, Clean, Detail-oriented, Expertise


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Design Kit

Design Kits include all the important elements you need to look polished across print, web and product. Customize with add-ons as you grow.

Select from 5 Color Palettes

Design Kit Title

This Design Kit suits brands with a mysterious, other-worldly quality to them. Your audience would be drawn to this if they are curious, open-minded thinkers who like to use their imagination and investigate new ways of doing things.

Ideal for these brand archetypes:

Citizen

Hero

Tags:

Friendly, Energetic, Clean, Minimalist, Bright, Modern, Fun


Design Kit Preview

Print, Web, Product

Color Palette Options

This Design Kit comes in 5 color options. Select the one that best matches the look and feel that resonates most with your company, your audience, and stands out from your competitors.


What’s Included

Two 20-min Consultations

Get expert support for design, business and development questions when you need it most. Choose when to use your consultations within 60 days of purchase.

Branded Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Image Style & Treatment

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Swag Selection

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

How-to Guide

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Get Matching Add-ons As You Grow

Custom WordPress Website

Save time troubleshooting your website content, design and development. In two weeks, launch a fully editable WordPress website designed to match your brand.

Matching Collateral

Simply copy & paste your text and images into matching document templates for Google Docs, Google Slides, or Canva.

Why Use a Design Kit?

Professionally Designed for Non-Designers

Handpicked fonts and type treatments, color palettes provided in four different color profiles to accommodate any use case you can imagine.

Save Time Hunting & Tweaking

Simply copy & paste directly from the provided guide to apply your brand colors, fonts and icons to documents, websites and more.

Ready for Print & Screen

Follow the provided links to download and install fonts for your brand. See which weights and sizes to use for various text.

See Instant Improvements

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Compatible with Any App or Platform