Bath

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Bath Design Kit

This Design Kit suits brands with a clean, sophisticated vibe. Your audience would be drawn to this look & feel for its approachable elegance.

Whether your offerings center around events, entertainment, written content, social apps, and beyond, you’ll enjoy the balance of the refined palette and energetic attitude brought to life in the color palette, font selections, friendly icons and expressive photography styles.

Ideal for these brand archetypes:

Innocent

Lover

Caregiver

Citizen


Tags:

Adventurous, Comfortable, Energetic, Feminine, Fun, Warm

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Color Palette Options

Choose from one of five color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Reserve your Design Kit today.

Starting at $2,700

Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.


Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700

Fun, Energetic, Playful

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Enthusiasm is contagious. Audiences drawn to this feel want to be engulfed in positivity, starting from their first encounter and continuing throughout their experience with learning, purchasing, consuming and, yes, even complaining. Smart brands in this category focus on making each touch point as easy and enjoyable as possible to keep the good times rolling.

These brands are all about removing obstacles to fun. Notice the use of bold colors and unique fonts in the samples below. Their playfulness is overt, not subtle. Some choose to use a combination of shapes, patterns and type styles to add a sense of visual movement to their materials. Others have a little more restraint and focus solely on color and soft edges. There’s no wrong way to present a fun look, so long as it’s consistent and not too heavy-handed (there is a fine balance between playful and wacky beyond comprehension). For best results, be selective about how you express your company’s playful side—don’t try to force the “fun” into every single headline or image.

Ideal for these archetypes:

Citizen

Innocent

Lover

Creator

Tags:

Fun, Energetic, Playful, Happy, Optimistic, Lighthearted, Approachable, Exciting, Engaging


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Just because a brand is themed around having a great time, that doesn’t mean there’s a lack of intentionality or attention to detail in your content and offerings. In fact, your audience is more likely to have a great time when they can relax knowing that they’re being taken care of every step of the way.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Lighthearted, Sweet, Relational

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Like a breath of fresh air, these brands are surprisingly effective at cutting through categories where stuffy, overcomplicated, unfair or rule-laden institutions have dominated. With customer happiness at their core, these brands convey a cheerful disposition and draw in scads of users who may have felt neglected, mistreated, bored, or frustrated with the powers that be.

Brands oozing positivity often use color and bold fonts to call attention to what they might consider the better, easier choice. A playful tone, bubbly spokesperson and simple messaging seals the deal for those wary of dry content or legalese. Lots of wide-open spaces and clean layouts drive home a reassuring vibe of simplicity and freedom.

Ideal for these archetypes:

Innocent

Lover

Caregiver

Citizen

Tags:

Approachable, Cheerful, Fun, Happy, Independent, Liberating, Positive, Refreshing, Simple


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Silly, Playful, Endearing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Some might see the world as a cold, unforgiving place. But when they stumble upon brands in this category, even their biggest fears and worries melt into the background. The gift of ridiculousness and optimism is powerful when used appropriately. These brands do a phenomenal job balancing the bizarre with the practical, while also providing moments of simple human connection. By infusing humor into all they do, they provide a break from the bleak or mundane to lift their customers’ spirits and help them see things from a different perspective.

Brands with this vibe can take on many forms, but will rarely present themselves as being stuffy or posh unless it is done so in an overtly exaggerated fashion. They are instantly relatable rather than layering nuance and wit, as other similar mood boards depict. Depending on other characteristics of the brand personality, the look and feel could lean towards various levels of bizarre or whimsical.

Ideal for these archetypes:

Jester

Citizen

Lover

Tags:

Absurd, Fun, Funny, Endearing, Friendly, Happy, Optimistic, Playful, Relatable, Ridiculous, Silly


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit

Clean, Simple, Friendly

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The hardworking brands in this category can be defined by their welcoming smile and enthusiastic attitude. Always willing to lend a hand, be a good neighbor, or invite outsiders to join in the fun, companies that fit this vibe have a knack for quickly winning people over. People are drawn to the sense of camaraderie, transparency and easygoing nature these brands provide. They feel at ease and like part of a community.

As seen in the brand samples below, this vibe can be achieved with colorful palettes, simple geometric shapes, and expressive photos. Depending on other characteristics of the brand personality, companies with this vibe may gravitate towards more playful touches, including illustration, brushy fonts, and close-up photography.

Ideal for these archetypes:

Citizen

Innocent

Caregiver

Jester

Tags:

Approachable, Clean, Cheerful, Comforting, Fresh, Friendly, Playful, Predictable, Simple, Trustworthy, Uncomplicated, Welcoming


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

Request Design Kit
Bath

Design Kit

  • Color Palette for Print & Screen
  • Font Selections & Styling
  • Photo Style Selection
  • Icon Family Selection
  • Two 1-on-1 Consultations
  • How-to Guide

Select from 5 Color Palettes

Color Palette Options

Anderson Design Kit

This Design Kit suits brands with a friendly, modern and approachable vibe. Your audience would be drawn to this look & feel for its welcoming, comfortable and energizing qualities.

Whether your offerings center around outdoor gear, music-lover apps, educational content, tech gadget repair, and beyond, you’ll enjoy the versatility and upbeat attitude evident in the bright, balanced color palette, font selections, friendly icons and warm photography style.

Ideal for these brand archetypes:

Citizen

Hero


Tags:

Friendly, Energetic, Clean, Approachable, Minimalist, Bright, Modern, Fun

What’s Included

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Versatile Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Colors are listed in Pantone, RGB, CMYK & HEX formats.

Photography Style

Photos play a central role in your look & feel, and in your ability to communicate ideas. Learn how to select and style your images to complete your polished look.

Swag Selection

Your company might not feel real until you have the t-shirt to prove it. We’ve done the shopping for you with recommendations for soft tees to fit your values and budget.

Icon Style

Icons are essential for quickly relaying concepts and catching users eyes as they scan through information. We include a selection of icons to embellish your work.

How-to Guide

This 12+ page guide shows you how to apply your design specs to collateral, swag, products & websites. Industry secrets and lifetime updates included.


Two 30-min Consultations

Get expert support for your brand and marketing questions from Founder & Creative Director, Kari Kay. Choose when to use your consultations within 90 days of purchase.

Kari has spent the past 15 years working with brands big and small. Her focus has primarily been on helping tech companies scale from day one to year five. However, her experience spans a variety of industries, including food and beverage, healthcare, education, wellness, fitness and more.

Color Palette Options

Choose from one of six color options. Or, select the Custom Color Palette Add-on to work with us on a fully custom branded color palette. We’ll guide you to colors that resonate with your company and audience, and set you apart from competitors.

Design Kit Color Options


Easy to Use

Professionally Designed for Non-Designers

Take the guesswork out of applying your colors and fonts, or choosing images for your marketing materials.

Effortlessly Share with Team Members & Contractors

Managing assets between collaborators is a job in itself. Keep your design guidelines in one place, always ready to share.

Compatible with Any App, Platform or File Type

Ideal for a Variety of Businesses

  • SaaS Companies
  • Developers
  • Copywriters
  • Consultants
  • Physicians
  • Fitness Coaches
  • Stylists
  • Authors
  • Educators / Thought Leaders
  • Speakers
  • eCommerce
  • and more…

When to Use a Design Kit

Launch a New Brand

Accelerate your growth with a solid, scalable marketing foundation.

Save Time Hunting & Tweaking

Get your look & feel right the first time. Simply copy & paste directly from the provided guide to create consistently branded documents, web pages, social media and more.

Update Your Existing Look & Feel

Get your team on the same page with a consistent look & feel.

See Instant Improvements

Use your Design Kit during any point in your growth to solidify your look and create a memorable presence. Instead of trying out a new look with each product or piece of collateral, our comprehensive Design Kit allows you to reduce design work for you and your team with plug n’ play design.

Reserve your Design Kit today.

Starting at $2,700

Design Kit

Design Kits include all the important elements you need to look polished across print, web and product. Customize with add-ons as you grow.

Select from 5 Color Palettes

Design Kit Title

This Design Kit suits brands with a mysterious, other-worldly quality to them. Your audience would be drawn to this if they are curious, open-minded thinkers who like to use their imagination and investigate new ways of doing things.

Ideal for these brand archetypes:

Citizen

Hero

Tags:

Friendly, Energetic, Clean, Minimalist, Bright, Modern, Fun


Design Kit Preview

Print, Web, Product

Color Palette Options

This Design Kit comes in 5 color options. Select the one that best matches the look and feel that resonates most with your company, your audience, and stands out from your competitors.


What’s Included

Two 20-min Consultations

Get expert support for design, business and development questions when you need it most. Choose when to use your consultations within 60 days of purchase.

Branded Color Palette

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Font Selections & Hierarchy

Give your documents and website an instant facelift with recommended font weights and sizes for headings, paragraphs, subheadings, and more.

Image Style & Treatment

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Swag Selection

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

How-to Guide

Keep your colors consistent across print, swag and screen with professionally selected colors. Defined in Pantone, RGB, CMYK & HEX color formats.

Get Matching Add-ons As You Grow

Custom WordPress Website

Save time troubleshooting your website content, design and development. In two weeks, launch a fully editable WordPress website designed to match your brand.

Matching Collateral

Simply copy & paste your text and images into matching document templates for Google Docs, Google Slides, or Canva.

Why Use a Design Kit?

Professionally Designed for Non-Designers

Handpicked fonts and type treatments, color palettes provided in four different color profiles to accommodate any use case you can imagine.

Save Time Hunting & Tweaking

Simply copy & paste directly from the provided guide to apply your brand colors, fonts and icons to documents, websites and more.

Ready for Print & Screen

Follow the provided links to download and install fonts for your brand. See which weights and sizes to use for various text.

See Instant Improvements

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Compatible with Any App or Platform