Whimsical, Imaginative, Bright

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

If you enjoy helping others make wonderful, unexpected discoveries along their journey, this may be the mood board you seek. This board is ideal for brands looking to bottle up their quirky energy and draw customers into their magical worlds. These brands stretch people’s perception around what is possible, exciting them with unique perspectives, and simultaneously comforting them with familiar favorites, old and new.

In the examples below, notice the bright, almost celebratory color combinations, expressive patterns, curvy abstract shapes and playful fonts. Some brands lean on a vintage look to conjure up a nostalgic feeling. Others exercise more restraint with their bubbly style, but still make sure to sneak in their quirks in smaller doses.

Ideal for these archetypes:





Whimsical, imaginative, bright, childlike, darling, gentle

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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