Scientific, Energetic, Approachable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step of narrowing down a look & feel to effectively convey your brand message.

This mood board elicits a feeling of preparedness and control. It reflects an attitude of self-discipline, a quest for knowledge, and a reverence for expertise and precision.

This look would be appropriate for brands in highly regulated industries, such as healthcare or cyber security, that need to create an atmosphere of trustworthiness with rigorous attention to detail. Your audience would be drawn to this look if they need reassurance of quality, dependability and have a low risk tolerance.

Ideal for these archetypes:

Innovator

Citizen

Sage

Tags:

Scientific, Technical, Transparency, Clean, Detail-oriented, Expertise


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are not intended to be used for your brand or for any other personal or commercial use.

Tip: Clean, minimalist design is highly appealing but can be difficult to execute well, especially in the early days of business. Every detail counts—be judicious with the quantity of words on a page, and select your imagery, icons and fonts with care. Be careful not to oversimplify your look, as you risk being bland and forgettable.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Request a Design Kit to match this vibe.

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