Safe, Modern, Sensible

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Clean, comfortable, crisp. This board is for brands that excel in reassuring people that everything is under control, and nothing has been left to chance. Safety is a concept that requires trust that even what isn’t seen won’t cause harm. Customers looking for peace of mind will require extra patience and clear communication throughout their experience with your brand. 

To provide assurance, everything about your look and feel should seem uncomplicated and precise, as though you have gone before them to smooth out potential obstacles. Your visual design may feel more utilitarian than ornate, as anything “extra” may be seen as an unnecessary frill that may not entirely align with their pragmatic perspective. This doesn’t mean you can’t show a little personality—it may even help you stand out from other brands that are more straight-laced and might seem less approachable.

Ideal for these archetypes:






Earthy, Smart, Independent, Self-sufficient, Practical, Strong

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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