Provocative, Progressive, Intense
Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.
Brands in this category tend to be very expressive, showing strength and fortitude as naturally as breathing. Their intensity can serve as a rallying force, guiding the emotions and actions of a crowd towards a common goal.
Portraying boldness often requires a heavy hand to draw attention. Fonts and colors will tend to be bright or dark. Lines are bold or have high contrast between thick and thin, and shapes are sharp-edged and large. Every bit of a page will tend to be used for maximum impact.
Ideal for these archetypes:
Strong, Solid, Focused, Bold, Provocative, Progressive, Intense, Serious
Is this the right feel for your brand?
The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?
Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.
TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.