Elegant, Authoritative, Precise

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Grace under pressure is a rare and attractive quality. These brands exhibit strength and confidence in arenas where being unprepared or having poor judgment can have very real consequences. While underscored with a serious tone, they’re able to present a polished, chic image to assert a sense of control that garners respect.

Notice in the examples below how the use of neutral colors, sophisticated fonts and clean lines create a calm, composed presentation. Combined with high contrast palettes and shapes with sharp edges, these brands appear pristine and high end.

Ideal for these archetypes:





Authoritative, Elegant, Precise, Smart, High end, Clear, Controlled, Practical, Strong

Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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