Edgy, Funny, Insatiable
Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.
The combination of edgy and funny can be expressed in a number of styles, ranging from parody to overt and absurd. Something seemingly innocent might be anything but(t) upon closer inspection.
Depending on the humor, these brands can take on many styles, but will tend towards either a strong, in-your-face appearance with bold fonts and colors, or juvenile scrawling like the drawings found on middle school students’ notebooks. A more sophisticated brand with other archetypal characteristics might take on a stuffy appearance to catch people off guard when their real personality comes out.
Ideal for these archetypes:
Bold, Edgy, Expressive, Fun, Funny, Independent, Intelligent, Insatiable, Ridiculous, Smart
Is this the right feel for your brand?
The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?
Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.
TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.