Adventurous, Driven, Fearless
Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.
Adventures come in all varieties, but this mood board is for those that seek out the more extreme challenges life can offer. Faced with difficulty, the brands and audiences that belong in this group come alive, tackling the unknown with critical problem-solving skills and an action-oriented mindset. They relish any opportunity to push themselves to learn, improve and discover what’s out there.
Brands with this vibe are best expressed with bold, unique font styling to bring out the strength of the personality. This can be paired with colors that feel natural and unprocessed, or more vibrant versions of natural colors. If appropriate, grittier textures can provide a little extra edge. The more unfussy and raw the content you create is, the more authentic your brand will feel.
Ideal for these archetypes:
Strong, Action-oriented, Natural, Outdoorsy, Tough, Curious, Smart, Bold, Determined
Is this the right feel for your brand?
The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?
Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.
TIP: Brands with an intense vibe will appeal to a more niche audience—one that likes to test their own limits and responds to prodding to go out and make things happen. If you personally tend to be more driven, but your audience isn’t, keep that in mind so you can appeal to what they’re looking for, and not just what resonates with you.