Lumen Design Kit


Everything you need to style a consistent, polished brand using simple copy & paste functionality.

Starting at $2,700

  • Font Selection
  • Color Palette (Choose from 5 palettes)
  • Icon Family Selection
  • Photography Style
  • Swag Specs
  • How-to Guide (PDF)
  • Two 1-on-1 Consultations

Purchase securely through Gumroad

Design Kit Add-ons

Hit the ground running with even more branded goodies made to match your Lean Design Kit. Add at checkout for a discounted price, or purchase anytime after receiving your Lean Design Kit.

Custom Color Palette

Tweak your existing colors or expand your palette to apply to diagrams, illustrations or products.

Curated Stock Photos

Work with us to build a collection of up to 12 images to use in collateral that support your brand personality.

Dynamic Style Guide

Perfect for distributed teams or those with contractors. Enjoy a centralized space to organize and share assets.

Custom Website

Offload the technical headache and launch your website in days, not months. Customizable functionality. Edit freely.

Collateral Templates

Purchase matching templates for your pitch deck one sheet, cards and more. Edit and tweak as you grow.

Marketing Copywriting

Simplify complex content and be prepared with pithy branded soundbites for good PR.


What if I’m not sure if this is the right kit for my company?
We created the Lean Design Brand Personality Quiz and corresponding Lean Design Mood Boards to help you narrow down the right kit for you. If you haven’t taken the quiz yet, start here

If you’re still not sure you’ve found the right fit, schedule a consultation here

Are logo design services included in Lean Design Kits?
Logo design isn’t currently included in our Lean Design Kits. However, if this is something you’re looking for, please drop us a line here

What if our company already has brand colors, but we just want them tweaked a little?
We can work with that! Select the Custom color palette upgrade when you purchase your Design Kit.

Are Lean Design Kits compatible with Mac and PC?

Yes. You can open your Lean Design Kit files on Mac or PC. You can also use the colors, fonts and icons in the Design Kit to create branded content in any modern software, such as Google Suite, Microsoft products, Apple products, Sketch, Figma, Canva, Gimp and more.

What file formats are included in Lean Design Kits?
Your Lean Design Kit will be provided as a single .zip file. Inside of that .zip file are .pdfs of your style guide and how-to guide, as well as links to download icons and fonts. These file formats are compatible with both Mac and PC.

What if I don’t think I need everything in the Lean Design Kit, like icon selections or photo styling?
While we allow you to add to your Lean Design Kit, we don’t offer more pared down kits. Kits include the essentials needed to create a system of matching collateral and products so companies can focus on the work they do best. By doing this, we help your company look more polished and eliminate the inefficiencies of piecemeal brand building. This saves your company time and energy and keeps assets in a shareable, documented format for all collaborators.

Start using your Design Kit today.

Starting at $2,700