Natural, Clean, Minimalist

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Lover

Sovereign

Caregiver

Innocent

Sage

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Understated, Minimal, Professional

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Creator

Sovereign

Sage

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Elegant, Authoritative, Precise

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Sovereign

Sage

Caregiver

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Traditional, Stately, Polished

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Sovereign

Sage

Caregiver

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Powerful, Serious, Balanced

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Sovereign

Sage

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Fresh, Natural, Trustworthy

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

There’s nothing quite like a breath of fresh air. Audiences looking for an assurance of quality, cleanliness or healthy living will respond to brands that share their values and proactively consider their impact on the world around them.

To carry off this vibe, brands must strike a good balance between careful curation and a relaxed mindset. It’s the embodiment of wabi sabi, hygge, and que será, será, with the sophistication that comes from experience and awareness. This can be expressed visually through layouts with a lot of white space, minimal design elements, natural materials, inviting photography, and succinct or even poetic copywriting. Using contrasting textures, hard and soft shapes and presenting work in slightly unexpected orientations—such as vertically aligned type—could add a sense of fresh perspective to your collateral.

Ideal for these archetypes:

Caregiver

Innocent

Sage

Tags:

Earthy, Smart, Independent, Simple, Sophisticated, Intentional, Clear, Caring, Thoughtful


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences looking for an escape from over stimulation or empty promises may be particular and hard to please. Precision, organization, clear communication and good customer service will go a long way in making sure they feel happy and satisfied to support your brand. There is no room to cut corners with this group.

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Caring, Warm, Dependable

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Caregiver

Sovereign

Sage

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.