Natural, Clean, Minimalist

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

This board is a good fit for brands that provide relief from busy, aggressive or complicated situations. The content is organized, thoughtful, and light—nothing fussy or artificial.

Notice how the brands represented below use clean, crisp lines, nature-inspired color palettes, and subtle textures to create their put-together look. These brands have a somewhat nostalgic or traditional look, but with a modern twist, such as an unexpected color or handwritten fonts. These details add an extra bit of energy to avoid looking overly simplistic, plain or stuffy.

Ideal for these archetypes:

Lover

Sovereign

Caregiver

Innocent

Sage

Tags:

Clean, Simple, Minimalist, Uncomplicated, Traditional, Nostalgic, Natural, Smart


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences looking for clean, trustworthy products tend to hold companies to high standards of customer service and transparency. Be diligent in building your company culture with this in mind. Regularly communicate about your company values, and be careful to align with others who share and practice these beliefs.


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Positive, Uncomplicated, Amusing

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

Playfulness is key for a happy, balanced life. Brands belonging to this board are good-natured and have a knack for creating a sense of ease with everyone they encounter. Your company may be adept at smoothing over difficult situations with a gentle or encouraging word, or finding compromise in the midst of a raging battle.

Brands with this gift of “serenity now” will feature a softer look and feel. You’ll notice the use of energetic or pastel colors and well-lit scenery in the images below. Emphasizing a natural, lived-in feel, and hand drawn type or illustration can provide that essential “human touch” that distinguishes these brands as approachable and uplifting.

Ideal for these archetypes:

Innocent

Citizen

Tags:

Amusing, Approachable, Cheerful, Celebratory, Friendly, Fun, Funny, Optimistic, Positive, Simple, Uncomplicated


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences drawn to this aesthetic are often looking for relief from a frustrating or convoluted experience. Keep in mind that looking effortless on the surface requires extra hard work and superb attention to detail as you develop your products and services. Be diligent in creating the necessary systems to support an excellent customer experience and maintain quality and consistency. Build a culture that attracts people with a positive disposition.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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Whimsical, Imaginative, Bright

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

If you enjoy helping others make wonderful, unexpected discoveries along their journey, this may be the mood board you seek. This board is ideal for brands looking to bottle up their quirky energy and draw customers into their magical worlds. These brands stretch people’s perception around what is possible, exciting them with unique perspectives, and simultaneously comforting them with familiar favorites, old and new.

In the examples below, notice the bright, almost celebratory color combinations, expressive patterns, curvy abstract shapes and playful fonts. Some brands lean on a vintage look to conjure up a nostalgic feeling. Others exercise more restraint with their bubbly style, but still make sure to sneak in their quirks in smaller doses.

Ideal for these archetypes:

Innocent

Lover

Creator

Tags:

Whimsical, imaginative, bright, childlike, darling, gentle


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

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Fun, Energetic, Playful

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Citizen

Innocent

Lover

Creator

Tags:

Fun, Energetic, Playful, Happy, Optimistic, Lighthearted, Approachable, Exciting, Engaging


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.

Get the look! Choose a Design Kit to match this vibe.

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Fresh, Natural, Trustworthy

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

There’s nothing quite like a breath of fresh air. Audiences looking for an assurance of quality, cleanliness or healthy living will respond to brands that share their values and proactively consider their impact on the world around them.

To carry off this vibe, brands must strike a good balance between careful curation and a relaxed mindset. It’s the embodiment of wabi sabi, hygge, and que será, será, with the sophistication that comes from experience and awareness. This can be expressed visually through layouts with a lot of white space, minimal design elements, natural materials, inviting photography, and succinct or even poetic copywriting. Using contrasting textures, hard and soft shapes and presenting work in slightly unexpected orientations—such as vertically aligned type—could add a sense of fresh perspective to your collateral.

Ideal for these archetypes:

Caregiver

Innocent

Sage

Tags:

Earthy, Smart, Independent, Simple, Sophisticated, Intentional, Clear, Caring, Thoughtful


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences looking for an escape from over stimulation or empty promises may be particular and hard to please. Precision, organization, clear communication and good customer service will go a long way in making sure they feel happy and satisfied to support your brand. There is no room to cut corners with this group.

Get the look! Choose a Design Kit to match this vibe.

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Safe, Modern, Sensible

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Caregiver

Sovereign

Innocent

Sage

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit

Lighthearted, Sweet, Relational

Mood Board

Mood boards are curated groups of images that visualize a vibe. This is the second step in narrowing down a look & feel to effectively convey your brand message.

The most notable characteristic of brands and audiences that belong on this mood board is a sense of independence. This is the board for DIYers, lone wolfs, MacGyvers and, in more extreme cases, hermits and conspiracy theorists. Members of this group have a highly developed intuition and innate inner strength that keep them laser focused on the task at hand. This combination gives them what others might perceive as a sixth sense. They may be described as extraordinarily skilled, brave, and born to lead. They are practical, disciplined, uninterested in praise, and prefer to live life unimpeded by restrictions placed on them by others.

Brands with this vibe can be best expressed through clean, simple layouts, crisp fonts, and minimal decoration. Depending on other characteristics of the brand personality, the look and feel could lean towards a quirky, humorous tone, a more technical, Spartan existence, an upscale Bond-like sophistication, or an even-keel, bread-and-butter, comforting simplicity.

Ideal for these archetypes:

Innocent

Lover

Caregiver

Citizen

Tags:

Earthy, Smart, Independent, Self-sufficient, Practical, Strong


Is this the right feel for your brand?

The images below show how various companies have used color, type, icons, photos, illustrations and textures together to translate their personality into a unique look and feel. As you consider your company’s presence, do these samples achieve the vibe you’re after?

Please note: The images posted here are subject to copyrights owned by the individuals or entities who created them. They are intended for educational purposes, and not to be used for your brand or for any other personal or commercial use.

TIP: Audiences with an independent streak are difficult to convince. They will tend to be skeptical and do things on their own time. Be careful not to pander to them, oversell them or push them to take action. They tend to be interested in high quality, high value offerings and ignore what could be perceived as a waste of time. The more transparent you are, and the more room you give them, the happier they will be.


Not quite the vibe you’re looking for? Explore All Mood Boards

Get the look! Choose a Design Kit to match this vibe.

Choose Design Kit